Email marketing guides

Practice without the fluff: the automations, platforms, and strategies we apply every day in e-commerce stores.

How many emails to send per week? More than you dare

Most stores send 2–4 emails a month out of fear. We recommend 3–4 a week — the case for it and a safe transition plan.

Open rate, CTR, and RPE benchmarks, why opens have been lying since 2021, and which metric to fix first.

5 formulas that work, display timing, mobile rules, and how to avoid Google penalties. From 1–2% to 5–10% conversion.

A 3-email sequence, timing based on your product cycle, and a sunset policy that protects your deliverability.

Thank-you, usage guide, review request, and recommendations — a 4-email sequence for repeat purchases.

How spam filters really work, what Gmail requires, and how to check your domain in 5 minutes. No tech jargon.

The complete system that has generated $5M+ for our clients: welcome, cart, checkout, post-purchase, and 3 more flows. With a free guide.

What the cost is made of, what platforms charge, when it pays to hire help, and how to calculate whether the investment pays off.

An honest comparison of the three most popular platforms — with a clear answer on when each one is the best choice.

A 4-email sequence with send timing, subject line examples, and a discount code strategy for new subscribers.

About 70% of carts get abandoned. A 3-email sequence, timing, and a discount strategy that wins a share of them back.